Full Job Description
Position: Digital Content Strategist
Location: Keyport, New Jersey
Company Overview
Join the exciting team at Dominos, a global leader in the fast-food industry, dedicated to delivering high-quality pizzas and an exceptional sustenance experience to our customers. With a commitment to innovation, we constantly seek creative and customer-centric professionals who thrive on developing and executing effective digital content strategies. We believe in the fusion of food and technology to drive brand engagement and enhance customer satisfaction.
Job Description
As a Digital Content Strategist at Dominos, you will play a pivotal role in shaping our online presence and driving our brand’s messaging across various digital platforms. You will collaborate closely with the marketing, creative, and product teams to ensure our content meets the needs and interests of our customers while driving engagement, conversions, and loyalty.
Key Responsibilities
- Develop and implement comprehensive digital content strategies that align with the company’s overall business objectives.
- Conduct thorough audience research to identify trends, preferences, and opportunities for engaging content targeting Keyport residents and beyond.
- Create, curate, and optimize high-quality content (articles, blogs, social media posts, and videos), ensuring it is aligned with our brand voice and effectively communicates our value propositions.
- Utilize SEO best practices to enhance content visibility and improve rankings across search engines, focusing on local search optimization for Keyport, NJ.
- Measure and analyze content performance metrics using tools like Google Analytics, social media insights, and email campaign reports to refine and adjust content strategies accordingly.
- Collaborate with graphic designers, copywriters, and web developers to create visually engaging and user-friendly content.
- Manage and oversee external content creators and freelancers to ensure quality and timeliness of deliverables.
- Stay up-to-date with industry trends, best practices, and the competitive landscape to continuously evolve our content strategies.
- Engage with followers across all company social media platforms to foster community engagement and gather feedback.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 3+ years of experience as a digital content strategist or in a similar role, preferably within the food and beverage or retail industry.
- Exceptional writing, editing, and storytelling skills, with a portfolio showcasing your work.
- Deep understanding of SEO principles and best practices to drive content visibility.
- Proficient in analytics tools such as Google Analytics, SEMrush, or similar to track and report on content performance.
- Strong knowledge of social media platforms and their best practices.
- Ability to work collaboratively in a fast-paced environment with diverse teams.
- Self-motivated, detail-oriented, and capable of managing multiple projects simultaneously.
Why Work with Us?
At Dominos, we value our employees and are committed to fostering a supportive and inclusive work environment. We offer:
- Competitive salary with performance-based bonuses.
- Comprehensive health benefits including medical, dental, and vision coverage.
- Retirement savings plan with employer matching contributions.
- Opportunities for professional development and career advancement.
- Flexible work hours and the potential for remote work options.
- A dynamic and vibrant workplace culture where creativity and innovation are encouraged.
How to Apply
If you are a forward-thinking digital content strategist looking to make a significant impact at a top revenue company in Keyport, New Jersey, we want to hear from you! Please submit your resume, a cover letter detailing your relevant experience, and links to your online portfolio showcasing your content strategy work.
Join Dominos and be part of a team that values creativity, innovation, and dedication! Together, we can redefine the meaning of delicious.